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| My friend and co-worker Mark ran into this the other day while purchasing some software online. Download Insurance? Now, if I understand correctly... You want me to pay $3.95 to hold a copy of MY software on your servers? This just seems wrong to me. First off, if they're going to do this for the customer they shouldn't be charging them. |
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Why? Here's the reality of it: Your copy is most likely everybody else's copy too. It's not like they're going to archive a special version for you. Don't get me wrong, this is a good idea. It just seems wrong to give the customer the impression that you're doing an extra service for them when the reality of it (if done properly) is that they aren't really doing anything extra, but merely keeping the download version for 18 months along with your key (again, they most likely already do this).
I'm looking forward to seeing how this "Download Insurance" evolves. I don't download music (MP3s) because of the fear of losing the music and not having the source to get it back from. I'm still buying CDs and ripping them. If my hard drive dies I can still re-rip them from CD. If I had FREE "Download Insurance" at ITunes or Napster my problem would be solved and I'd start buying my music online. |
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